Funny and creative lightbulb ad

No, I haven't fallen victim to being paid to blog. I came upon this ad a few days ago, and I though it was really funny. I mean, it's creative. It's different then anything I think I've ever seen on US television, and I think its a great concept. I mean, things really are different in the dark, and what better way to make a lightbulb ad then to play off that fear.